Your brands carry commercial value you're not capturing.
Every brand in your portfolio has attributes that influence what customers buy, how you market, and how you build assortments. Most multi-brand retailers have no structured way to use them. We call this sleeping capital.
Piloting with European multi-brand retailers · Seed-funded · Finland, Barcelona & UK
The data exists. It just never reaches the people making decisions.
Brand-level attributes like sourcing, materials, certifications, and transparency could shape better decisions across your business. But right now, that data is unstructured, unverified, and invisible to the teams that need it.
Marketing can't tell the story customers want to hear.
Your customers respond to sustainability signals. Your marketing team knows it. But without verified, brand-level data, they can't communicate it — and with Green Claims regulations tightening, saying nothing feels safer than getting it wrong.
Buying teams commit capital without a full picture.
Buyers choose between brands based on margin and familiarity. Sustainability and brand attributes aren't part of the equation because there's no structured data to work with.
Leadership invests in sustainability but can't see the return.
Your sustainability strategy exists. Your budget is allocated. But nobody can show how that investment connects to revenue, margin, or portfolio performance. The spend continues — the commercial impact doesn't follow.
One root cause: No structured, comparable, credible brand-level data infrastructure connecting sustainability to commercial decisions.
A structured intelligence layer for your entire brand portfolio.
We validate and structure brand-level sustainability data and turn it into decision-ready intelligence — for buying, marketing, e-commerce, and leadership.
Validate
We use AI-powered validation to collect and verify 500+ datapoints per brand; sourcing, materials, certifications, supply chain transparency, creating a credible, comparable foundation across your entire portfolio
Structure
We standardise brand performance across eight commercial sustainability categories, making every brand in your portfolio comparable for the first time.
Activate
We surface decision-ready signals directly into buying workflows, e-commerce merchandising, marketing content, and leadership reporting, from portfolio-level strategy down to individual product decisions. Not a dashboard; a decision engine.
Intelligence that embeds into how your teams already work.
Built for the teams that make commercial decisions.
JunoIQ gives different teams the same underlying brand intelligence — structured for what each of them actually needs.
Comparable brand-level signals before capital is committed.
Verified attributes that drive conversion, dwell time, and discovery.
Credible, compliant content backed by verified data.
Portfolio-level visibility connecting sustainability to revenue and margin.
If sustainability has commercial relevance in your organisation, JunoIQ is relevant.
More than a rating. More than a certificate.
Commercial-first by design
Built to drive buying, marketing, and portfolio decisions — not to produce reports nobody reads.
Purpose-built for multi-brand retail
Not a consumer rating platform. Not a digital product passport. Not an ESG consultancy. Built specifically for retailers managing portfolios of third-party brands.
Verified and comparable
Every brand validated across the same framework using AI-driven verification, so you can compare brands on a level playing field, not on what they claim about themselves.
Portfolio-scale infrastructure
AI-powered validation built to support retailers carrying 50 to 700+ brands with consistent, comparable logic across the entire portfolio
Retailers don't need more data. They need data that tells them what to do.
The difference between nice-to-have and business-critical is whether you hand someone a spreadsheet or show them how to improve results. JunoIQ packages intelligence into decisions, not dashboards.
Pilot partner: Kekäle
A Finnish multi-brand retailer and Certified B Corp using JunoIQ to connect sustainability data to commercial decisions.
From unstructured ambition to structured portfolio intelligence.
Kekäle had strong sustainability values but no structured visibility across their brand portfolio. JunoIQ validated their brands and introduced a unified data model — giving buying, marketing, and leadership teams a shared view of what their portfolio actually looks like.
Kekäle now uses JunoIQ data in purchasing criteria, marketing decisions, and brand portfolio strategy.
Built by retail, sustainability, and SaaS operators.
Before JunoIQ, we built and ran IVALO.COM — a sustainable fashion marketplace connecting brands with conscious consumers. That's where we first saw the problem: retailers have sustainability ambitions but no usable data infrastructure to act on them. Six years of building commercial sustainability frameworks for the fashion industry led us here.
Our CEO sits on the board of the Finnish Fashion Council. Our team combines deep sustainability domain expertise with SaaS product and sales capability across Finland, Spain, and the UK.
See what your brand portfolio is actually worth.
Book a Demo. We'll show you how JunoIQ turns brand-level data into commercial outcomes — and what it could look like for your portfolio.
Book a DemoOr email us directly: hello@junoiq.com